Privacy Policy
PARCS Dentistry
Last updated: 7/01/2026
Overview
This Privacy Policy explains how PARCS Dentistry ("PARCS," "we," "us," or "our") collects, uses, and shares information when you visit our website at parcsdentistry.com (the "Site"), book an appointment, or contact us. By using the Site, you agree to this Policy.
This Policy covers information collected through our Site and our marketing. It is separate from the privacy of your medical and dental records as a patient, which is protected under HIPAA and described in our Notice of Privacy Practices, available at our office.
Information we collect
Information you give us. When you book an appointment, fill out a form, call, text, or email us, you may provide your name, phone number, email address, and any details you choose to share, such as the reason for your visit.
Information collected automatically. When you use the Site, we and our analytics and advertising partners may automatically collect technical information through cookies and similar technologies, including your IP address, device and browser type, pages viewed, links clicked, how you arrived at the Site, and general location (such as city or region).
Call information. When you call a phone number associated with our marketing, our call-tracking provider may collect the number you call from, the date and time, the duration, and the source that led you to call. Calls may be recorded or monitored for quality, training, and to improve how we respond to patients. If you would prefer not to be recorded, please let us know at the start of the call.
We do not knowingly collect personal information from children, and our Site is intended for adults seeking dental care.
How we use information
We use the information we collect to:
schedule, confirm, and manage appointments;
respond to your calls, texts, emails, and form submissions;
provide and improve our services and our Site;
understand how visitors use the Site and measure how our marketing performs;
show and measure ads for our services, including to people who have visited our Site; and
comply with our legal and regulatory obligations.
Cookies and tracking technologies
Our Site uses cookies and similar technologies to make the Site work, understand usage, and support our advertising. These are managed in part through tools such as Google Tag Manager. The categories we use include:
Analytics, such as Google Analytics, to understand how the Site is used.
Advertising and conversion tracking, such as Google Ads and Meta (Facebook) tools, to measure ad performance and show relevant ads.
Call tracking, to connect a phone call to the marketing source that led to it.
You can control cookies through your browser settings and, where offered, through our cookie banner. You can opt out of Google Analytics using Google's opt-out browser add-on, and you can manage ad personalization through Google's and Meta's ad settings and through industry tools like the Digital Advertising Alliance (optout.aboutads.info). Blocking some cookies may affect how the Site works.
How we share information
We do not sell your personal information. We share information only as needed to run our practice and our Site, including with:
Service providers that operate our Site and tools on our behalf, such as our website host (Framer), our online scheduling provider (NexHealth), our analytics and advertising partners (such as Google and Meta), our call-tracking provider (CallRail), and our customer-management and messaging provider (GoHighLevel). These providers may process information under their own privacy and security terms.
Professional advisors and authorities, when required by law, regulation, legal process, or to protect the rights, property, or safety of our patients, staff, or others.
A successor, if our practice is involved in a merger, acquisition, or sale of assets, in which case we will protect your information consistent with this Policy.
Our Site relies on third-party services that have their own privacy policies, including Google, Meta, NexHealth, CallRail, GoHighLevel, and Framer. We encourage you to review them.
Text messages
If you give us your mobile number, we may send you appointment and service-related text messages, and marketing messages where you've agreed to receive them. Message and data rates may apply. You can opt out of texts at any time by replying STOP. Opting out of marketing texts will not stop essential messages about a scheduled appointment.
Data security and retention
We use reasonable administrative, technical, and physical safeguards to protect the information we collect. No website or method of transmission is completely secure, so we cannot guarantee absolute security. Please do not send sensitive health information through Site forms, email, or text, as these channels are not secure. We keep information for as long as needed for the purposes described here or as required by law.
Your choices and rights
You can:
ask us to access, correct, or delete personal information we hold about you;
opt out of marketing emails (use the unsubscribe link) and texts (reply STOP); and
control cookies and ad personalization as described above.
Depending on where you live, you may have additional rights under your state's privacy laws. To make a request, contact us using the details below. We will respond as required by applicable law, and we will not discriminate against you for exercising your rights.
Third-party links
Our Site may link to other websites we don't control. We are not responsible for the privacy practices or content of those sites, and this Policy does not apply to them.
Changes to this Policy
We may update this Policy from time to time. When we do, we'll update the "Last updated" date above. Significant changes will be posted on this page.
Contact us
If you have questions about this Policy or your information, contact us at:
PARCS Dentistry
2840 E Flamingo Rd, Ste G, Las Vegas, NV 89121
Phone: (725) 250-2840